Through his company Cigraal Ltd, Eric Piras manages the international distribution (excluding USA) for some major players in the tobacco field, providing advertising, marketing and promotion services of cigars and tobacco products.
He is internationally recognized as a leading expert in the cigar field, from production to the consumer.
His expertise is global, with an in-depth knowledge of emerging markets (Asia, Middle-East, Africa, Central & Latin America), mature markets (Europe, USA), marketing and distribution channels as well as specialized press.
He also has a very specific expertise in Greater China landscape, the market that all companies are currently eying.
Through his wide network, Eric is an ideal partner to market all tobacco products to a wide range of markets and consumers.
LIST OF SERVICES (non-exhaustive)
- Identifying the right importers, distributors or wholesalers
- Developing distribution networks
- Formulating business strategies
- Recommending entry market strategy
- Guidance on sales prices, retail prices and price benchmarks
- Insights into identifying revenue growth opportunities
- Advising on conceptualisation, production and marketing of new products for specific market needs
