Through his company Cigraal Ltd, Eric Piras manages the international distribution (excluding USA) for some major players in the tobacco field, providing advertising, marketing and promotion services of cigars and tobacco products.

He is internationally recognized as a leading expert in the cigar field, from production to the consumer.
His expertise is global, with an in-depth knowledge of emerging markets (Asia, Middle-East, Africa, Central & Latin America), mature markets (Europe, USA), marketing and distribution channels as well as specialized press.

He also has a very specific expertise in Greater China landscape, the market that all companies are currently eying.

Through his wide network, Eric is an ideal partner to market all tobacco products to a wide range of markets and consumers.

LIST OF SERVICES (non-exhaustive)
- Identifying the right importers, distributors or wholesalers
- Developing distribution networks
- Formulating business strategies
- Recommending entry market strategy
- Guidance on sales prices, retail prices and price benchmarks
- Insights into identifying revenue growth opportunities
- Advising on conceptualisation, production and marketing of new products for specific market needs
Eric and his team operate Bertie Cigar Lounge in the heart of Hong Kong, featuring Habanos brands and offering a variety of brands from other terroirs such as Dominican Republic, Honduras and Nicaragua.
Bertie Cigar Lounge is a Habanos Specialist.
Eric has launched his line of cigar accessories:

TOTEM is a collection of must-have cigar accessories, of the best craft and with a unique twist, uniting aficionadas & aficionados in the same clan of sophisticated people with unfailing good taste.

TOTEM is also a tribute to Native American culture, the first who were using tobacco smoke to communicate with the gods and establish peace between tribes.

TOTEM received the Cigar Trophy of 'Best Accessory' in 2023.
Eric also has his range of luxury bundles:

Initially a private blend, these cigars were reserved to friends and family, their secret of excellent quality and reasonable price whispered by those in the know. 

In response to the enthusiasm of these aficionados, the cigars are now available under the aptly-named brand: Confidenciaal.
Design & development: Calamansi Designs